Mercedes-Benz Evolution Tour Kicks Off in NYC
The Mercedes-Benz Evolution Tour is underway. It kicked off in NYC on June 23 and heads to Chicago on July 29. From there it will go to Las Angeles, Atlanta, and Austin. The headlining bands are Passion Pit and Bastille.
The tour is part of an effort to reach millennial consumers. Vice President of Marketing at Mercedes-Benz USA, Drew Slaven, has been quoted as saying “music is becoming one of the most important customer intersects at Mercedes-Benz as we reach younger customers through brand experiences.”
We have to say, they’re pretty catchy. If you’re interested in attending a night of the tour, visit www.mbevolutiontour.com. And if you’re interested in new Mercedes-Benz, come see us at Mercedes-Benz of Beverly Hills, located at 9250 Beverly Blvd. Test drive one of our models today!